The Social Development Bank launches the “Hold Your Riyal” campaign.

Under the patronage of His Excellency the Minister of Human Resources and Social Development, Eng. Ahmed bin Sulaiman Al Rajhi, the Social Development Bank launched the “Hold Your Riyal” campaign, to raise awareness of the culture of saving in society, coinciding with World Savings Day, which It falls on October 31 of every year, and is one of the days celebrated in the world in terms of saving, and is concerned with promoting the culture of saving and spreading awareness among members of society.

The Social Development Bank focuses its campaign on developing and strengthening the savings and financial culture, as it is the most important means of financial independence, and one of the basic components of a conscious society, and keeping pace with and achieving Vision 2030 through one of the most prominent axes of the vision and the financial sector development program. Which is concerned with saving by raising the percentage of household savings of their total income from 6% to 10%. This campaign includes the expansion of the Zod savings product to include the category  Ages from 6 to 18 years, as it is a savings product that encourages generations to save money and manage it in a smart way by achieving a number of goals and obtaining encouraging financial incentives, in addition to honoring a number of Zod Savings Program subscribers who have followed sound saving behavior  For subscribers to (Zod Marathon).

This campaign comes as an extension of the awareness programs and savings products provided by the Social Development Bank in 2018 and 2019, which included the launch of the first national savings product (Zod Savings Product), which reached a number of subscribers. So far, there are approximately 60,000 male and female citizens distributed throughout all regions of the Kingdom. Their total savings by the end of the third quarter of the current year exceeded more than (165) million riyals, in addition to awareness programs through which the bank aims to raise the level of awareness and encourage saving by implementing programs, initiatives and campaigns. And events, training courses and workshops related to spreading financial awareness and the culture of saving.