In cooperation with Carrefour, the Social Development Bank launches a corner for home project products

As part of the Home Projects Products Marketing Program of the Social Development Bank (Nawafez), and in cooperation with Carrefour Company, His Excellency the Director General of the Social Development Bank, Dr. Abdullah bin Abdul Rahman Al Namlah, inaugurated a special corner for home project products financed by the Bank in “Carrefour”, where the program will start in Riyadh as a phase. First, then moving to the next stage to generalize the experience across several branches and a number of vital regions.

As part of the Home Projects Products Marketing Program of the Social Development Bank (Nawafez), and in cooperation with Carrefour Company, His Excellency the Director General of the Social Development Bank, Dr. Abdullah bin Abdul Rahman Al Namlah, inaugurated a special corner for home project products financed by the Bank in “Carrefour”, where the program will start in Riyadh as a phase. First, then moving to the next stage to generalize the experience across several branches and a number of vital regions.

The bank’s official spokesman, Abdulaziz Al-Nasser, stated that the “Nawafez” program is a service that was developed as one of the non-financial services provided by the Social Development Bank, and aims to create opportunities for household projects and introduce them to the market at nominal costs, through strategic partners to provide marketing opportunities and sales outlets. Professional and value-added, stressing that this step towards marketing home projects will motivate families to enter the market and encourage them to venture into self-employment in more professional and exemplary ways and in cooperation with the largest marketing companies in the Kingdom.

Regarding the impact of the home project marketing program, Al-Nasser stated that the bank was keen on this step to support and encourage home business owners to deal with strong and professional entities in displaying their products through attractive platforms, and to learn more about the secrets of marketing and reaching the largest segment of customers.

Al-Nasser added during his statement that the bank had previously agreed with a number of companies, including those that had begun working with it, such as Carrefour, as Carrefour had previous experience in this type of partnership, indicating that the Windows project is not limited to a specific entity, and we hope to expand. To serve the largest segment of the bank’s customers who are owners of micro-enterprises and home-based projects, and this may be in several different fields and activities other than food, and to include all major regions in the Kingdom.